DS. Emotion appointed to aid regeneration of entertainment destination in Northampton

Sol Central Northampton

Award-winning branding, placemarketingand digital marketing agency, DS.Emotion, has been appointed by PalaceCapital plc to deliver a full ‘Place Brand’ marketing strategy for leisure and entertainment destination Sol Central in Northampton. The service includes a rebrand, ongoing brand development, new website, marketing, place activation  roll-out and social media management.

The rebrand of Sol Central is set to transform the leisure offer in Northampton town centre, creating a diverse entertainment destination, attracting occupiers, as well as new and repeat consumers.

DS.Emotion has established an eye-catching brand, radiating a positive feel to attract visitors and increase footfall. The marketing strategy also includes tenant engagement and social media management, engaging with the local community to develop and promote exciting opportunities and activities happening at the venue.

Matt Button, director at DS.Emotion, comments: “DS.Emotion are delighted to be working with Sol on the re-branding of this significant leisure attraction serving the centre of Northampton. We know that the town desperately needs a quality destination that can provide for its residents and growing student population. In working with Palace Capital Plc, we are looking forward to developing the new brand and what we’re sure will be an exciting line-up of leisure operators bringing variety and entertainment to the town centre. Keep an eye out for a new website and stay in touch via social media.”

Richard Starr, Executive Director at Palace Capital Plc, owners of the development, says: “For over three years, Palace Capital has been working on improving Sol Northampton’s offering and the rebrand is just part of this on-going change. We’re not only developing the site’s look and feel, but also its contribution and connection with local people. We look forward to welcoming new occupiers to Sol and engaging with Northampton organisations and community groups to deliver an entertainment and leisure destination the town can be proud of”.

DS.Emotion’s regeneration and community activation programme will incorporate a long-term strategy for engagement with the local community, set to rejuvenate the town centre and create an attractive entertainment destination for Northampton.